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Victoria's Secret - Secret


In 2013 the parent company of Victoria’s Secret, announced that they would be follow a detox campaign to support sustainability. There had been traces of high levels of phalates (chemical that contributes to flexibility) in their products. The company said they would have a list that addresses the different restricted substances as well as make an effort to work alongside other companies to help achieve the campaigns objective (Vouge.com, 2013).

I bring this to you today in light of the VS Fashion Show that took place last night. I had read elsewhere that Victoria’s Secret was among other companies who pledged to detox their products and was interested to see if this line had any connections. So I tried googling VS Fashion Sustainability and unfortunately nothing comes up. Next, I googled just VS and sustainability and found that another website called Rank a Brand conducted research to find that the company actually does not communicate anything to its consumers about sustainability or the policies for the environment. They claim, “it is unclear whether VS is committed to sustainability or not.”

I think this is something to think about. Companies could be using this pledge and promise to sustainability or saving the environment as a ploy to gain attention. Which, initially is a great idea. However, if you have people who are actually interested in eco-friendly fashion (like myself) they will soon find, or not find in a sense, that you aren’t actually doing anything to help the cause. Essentially, it is great to hear that large companies that are in our price range have plans to detox their clothes, use natural products, and do what they can, minimally or largely, to help make a difference in the environment, but it may turn us away if you don’t commit to that pledge.

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